You're on that elevator with a key decision maker/ stakeholder and you have a captive audience for about 30 seconds, what's your pitch?
This is a crucial element to your sales and business success. Take some time to carefully consider what you want to say.Write down what you do and how you do it. Do it more than once. You will probably have more than one elevator pitch.
As discussed in previous posts, different organizational members will have different needs and wants. You should have a compelling statement for each of them. Business side, tech side, end users. Each needs to be clearly stated, concise and powerful.
Write it out several times. share it with your team for critique and feed back.
Rehearse it. Record it and know it. Once you have something that works for you, everyone in the organization should know it so they too can deliver the pitch when appropriate.
Try to be visual, demonstrate pay value and engage them.
If you are effective you will leave them wanting more.
Go get some!
Your pal,
Sean
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