Riding For The Brand

This expression comes from the old west when cowboy's worked for a particular ranch. Each ranch had a unique identifier they used to mark their cattle.
This was called a branding iron and if you worked for a particular cattle outfit, you were have said to 'ride for the brand.'

The loyalty you show the organization you work for is just as important as the loyalty you show to your customers.

The two are inextricably intertwined and reflect both your personal character and your work ethic.
Ask yourself this question: "Am I riding for the brand?"

1. Putting your work, your customers and your company ahead of everything but your family?

2. Creating goal statements and action plans designed to help you to reach those professional goals?
Remember: Goals are not real goals until they are written down and read daily with your action plan.
Commit both to memory.
They are your mantra, and they will help to keep you focused and on point during times of doubt and hardship.

3. Continuing the training you need to maintain pace and keep abreast of new ideas processes and procedures in your industry?

4. Maintaining a positive mental attitude by eliminating toxic substances, activities and people from your life?

If you answered yes to the above, then congratulations Cowboy, you are riding for the brand.
If not, then you are just another tenderfoot and need to either saddle up, and hit the trail or start getting serious about what you are doing.
There is no third choice.